In our commercial world commodities that are high in demand and low in supply command great value. Internally, we have a resource that is the basis for engagement, learning, respect, felt empathy and even love. This resource is also under huge demand, internally and externally - we are bombarded minute by waking minute with opportunities to spend this resource, often without our conscious awareness. Yet the high-demand and low-supply ‘rule’ does not apply to this resource, for it remains massively undervalued.

If the brain is a system, and the outputs include decision making, sensing, problem solving, creating, collaborating and more, then the quality of these outputs are dependent on the quality of inputs to the system. Most of us don’t consider sleeping, eating and hydrating as anything more than satisfying a biological need, yet these, and other factors play a huge part in how well you turn up each day.